Based on ice cream consumption figures, the top five individual flavors in terms of share of segment. Not surprisingly, vanilla ice cream is still the most widely consumed flavor. It's ability to remixed with any variety of toppings, and it's generally complimentary taste have one it 29% of the market share.
1. Vanilla Ice Cream (26%)
2. Chocolate Ice Cream (12.9%)
3. Neapolitan Ice Cream (4.8%)
4. Strawberry Ice Cream (4.3%)
5. Cookies n Cream Ice Cream (4.0%)
